We’re all cannibals

Written by Andrea on . Posted in advertising, photography

The idea behind the campaign was that, from the moment you ride on a Merckx bike, you become a cannibal. That’s what they called Eddy Merckx back in the day when he won everything out there: a cannibal.

Client: Eddy Merckx Cycles
Photographer: Frieke Janssens

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