REED + RADER

Since helping to make the animated GIF a legitimate photographic editorial medium, Pamela and Matthew (aka Reed + Rader) have continued to imagine the digital possibilities in video, virtual worlds, and both internet based and physical interactive installations. Regardless of medium, Pamela and Matthew’s work is about the playful connectedness of the internet where everyone wears a mask and can be anyone, anything, and anywhere they can imagine in their digital dreams.