Posts Tagged ‘advertising’

Wünderful Stuff

Written by Valentina on . Posted in advertising

muller_ad

Müller recently launched a very funny campaign named Wünderful Stuff, built on a simple and effective idea: “stirring a little bit of wünder” into everyday life. And this is exactly the message of the commercial you can see below (made by TBWA\London), where a bunch of cartoon characters, guided by the amazing Yogi Bear, take over a grey city and fill it with fun and colour.

Along with the commercial itself, Müller also posted a couple of interesting videos of the backstage, showing the team at work (filmakers, designers, animators an musicians).

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Samsung Galaxy Note. Feel Free!

Written by Valentina on . Posted in advertising, stuff

samsung

Introducing the new Samsung Galaxy Note, a new kind of smartphone that is designed to meet all your needs. You can use it for work, play, browse the web, take photographs and even write. It has a large and immersive screen but it’s still thin and light (the 5.3″ display is the largest screen size with smartphone portability). But the best feature of this device is the S Pen. Using it provides you with the ability to freely capture and create ideas while you’re on the go. Everywhere.
It’s the most advanced pen input technology, loaded with amazing features like pressure sensitivity, preciseness, speed and more. You can easily sketch drawings or write notes with accuracy and ease.
Take a look at the video below to see how it works!

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Oops! Defy life

Written by Valentina on . Posted in advertising, video

motorola

To advertise its brand new smartphone, Motorola hired a very talented guy named Chris Beckman. You may have heard of him because in 2010 he won the Vimeo Awards in the Experimental Category, a competition for short films and videos that experiment with new ideas, forms, techniques, and expressions that are often characterized by the absence of a linear narrative. His video, called Oops,is a collection of “accident” clips sourced from YouTube, seamlessly stitched together via a motif of camera drop:

From suburbia to subterranea, the radically shuffling environs induce a vertiginous yet aesthetically contextual thread—a transcendent, reincarnating POV; our omnipresent Camera—by which, the nature of the ultra-verité videos, eschewing any filmic grounding, plunges the viewer into a relationship of fleeting immediacy w/ its many videographers: a self-portrait at arms length, the digital blur of an obscuring thumb, a disembodied narrating voice.”

Now Chris is at work again and made this brand new video for Motorola DEFY, a phone that is not only “life proof”, but also “boredom proof”! Check the vid below.

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